Dora Makszy
Head of Design / Element Logic
Dora is a Head of Design with over 18 years of experience shaping products, teams, and ideas. She’s a passionate advocate for the product trio model, where designers, engineers, and product managers build better things — together. Dora believes in the power of knowledge sharing, the best ideas often come from thinking outside the box, and that a little fun along the way makes everything better.
The irresistible UX: the psychology of brainwaves and clickbait
This presentation dives into how understanding the human brain’s wiring can lead to more intuitive, engaging, and seamless user experiences. By leveraging cognitive biases, psychological principles, and neuroscience insights, we can design interfaces and workflows that feel natural to users, guide their behavior, and create habit-forming interactions. We'll explore how to reduce friction in digital products, keeping users engaged and making interactions almost instinctive.